Monthly Archive for January, 2008

The new Tailor Communications Design

Iris just relaunched her website with new portfolio work in identityprint and web. Congrats!

Harvard Business Review Breakthrough Idea: Toronto TransitCamp

I’m thrilled to announce the publication of an article I co-authored with Jay Goldman and Mark Kuznicki in the February 2008 issue of Harvard Business Review.

Our article Sick Transit Gloria, part of the Breakthrough Ideas of 2007 feature, demonstrates through the Toronto TransitCamp case study how Web 2.0 culture and tools can be brought to bear to affect change in an organization. This model of engagement is particularly relevant to organizations interested in benefiting from deeper relationships with stakeholders.

My co-authors and I recognize that while our names appear in the byline of this article, the ideas and the event itself were created and inspired by a group of local community participants and peers, and global thought leaders. We would like to acknowledge those contributions and inspirations here:

Our friends who helped make TransitCamp happen: Robert Ouellette, ReadingToronto; Tim Shore, BlogTO; David Topping, Torontoist; Matt Blackett, Spacing; Adam Giambrone; David Crow; Bryce Johnson; Joey Devilla; Madhava Enros; Michael Glenn; Misha Glouberman; Julia Breckenreid; Ryan Feeley; Kieran Huggins; Andrew Moore; Kevin Bracken & Lori Kuffner, Newmindspace; Rannie Turingan, photojunkie; Patrick Dinnen

Friends and inspirations: Alec Saunders, Iotum; Amber MacArthur; Alex Lowy; Andrew Baron, Dembot; Anthony Williams; Arieh Singer; Audrey Carr, Between Us; Austin Hill, Billions with Zero Knowledge; Ben McConnel and Jackie Huba, Church of the Customer Blog; Bianca Goldman, A Wee Bit Skint; Bonnie, Ernie & Rachel, GreatCycling; Brian Oberkirch, Like it Matters; Cambrian House; Chris & Jessie, Istoica; Chris Anderson, The Long Tail; Chris Messina, FactoryCity; Colin Henderson, The Bankwatch; Colin Smillie; Cory Doctrow, Craphound; David Eaves; David Gray, Communication Nation; David Pritchard; David Weinberger, Everything Is Miscellaneous; Doc Searls; Don Tapscott; Elspeth Roundtree; Eric Goldman, Napoleon’s Gambit; Ev Williams, Evhead; Greg Wilson, The Third Bit; Guy Kawasaki, How to Change the World; Harold Rheingold; Hugh MacLeod, gapingvoid; Iris Glaser, Tailor Communications Design; Jason Kottke; James Bow, Transit Toronto; James Cherkoff, Modern Marketing; Jeannette Hanna & Jeff Howe, crowdsourcing; Jeff Jarvis, BuzzMachine; Jeremiah Owyang; Jesse Hirsh; Jevon MacDonald,; Mike Beltzner; Joe Clark; John Battelle, Searchblog; John Moore, Brand Autopsy; Johnnie Moore; Joseph Thornley, Pro PR; Karen Quinn Fung; Kate Trgovac, My Name is Kate; C.C. Chapman; Kathy Sierra, Creating Passionate Users; Kelly Seagram; Kenyatta Cheese, Braintag; Lawrence Lessig; Lee Goldman; Lee Odden; Leila Boujane, Idee, Inc.; Lloyd Alter, treehugger; Maggie Fox, Social Media Group; Mark Dowds, Mark Evans, A Canadian Take on the Web; Mark Raheja; Mark Surman, commonspace; Martin Cleaver; Matt Mason; Matt Mullenweg, Photo Matt; Matthew Dewall, Maybe Sorta Kinda; Matthew Ingram; Michael Anton Dila, Torch is Wicked; Michael Lenczner; Michael O’Connor Clarke; Michael Geist; Michael Seaton, The Client Side Blog; Michelle Perras, Shot From the Hip; Mitch Joel, Six Pixels of Separation; Nicholas Carr, Rough Type; Nikki Goldman; Om Malik, GigaOm; Peter Francey; Phil Hood;Richard Florida; Riccardo Cambiassi; Rob Hyndman; Robert Scoble, Scobleizer; Ryan Coleman Found in Translation; Saul Colt, The Smartest Man in the World; Scott Beale, Laughing Squid; Sean Howard, Craphammer; Sean P. Aune; Sean Wise; Seth Godin; Shel Israel, Global Neighbourhoods; Steve Munro; Steve Rubel, Micropersuasions; Stowe Boyd, /message; Stuart MacDonald; Sulemaan Ahmed; Tara Hunt, HorsePigCow; Michael Arrington and Erick Schonfeld, Techcrunch; Thomas Purves; Tim O’Reilly; Todd Defren, PR Squared; Tom Davenport, Make IT Matter; Tom Williams, the $5 philanthropist; Tom Peters; Will Pate; Yochai Benkler

The Pirates Dilema

Video introduction on the bestselling book The Pirate’s Dilemma, How Youth Culture Reinvented Capitalism.

The secret to raising smart kids

“Parents and teachers can engender a growth mind-set in children by praising them for their effort or persistence (rather than for their intelligence), by telling success stories that emphasize hard work and love of learning, and by teaching them about the brain as a learning machine.” (Thanks James!)

Puking babies!

Sticker activism in Toronto

Top Hunter S. Thompson quotes

The failings of the Google Generation

“Although young people demonstrate an apparent ease and familiarity with computers, they rely heavily on search engines, view rather than read and do not possess the critical and analytical skills to assess the information that they find on the web.”

Qualities for a successful life

20 traits, including sincerity, wholeheartedness, honesty and incorruptibility, “let it be known that you stand firm for what you believe in and that your morals, values and actions are not for sale. Don’t let outside forces corrupt the person you are.”

Secret strategies for viral videos

“Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.”

Big wave surfing

A narrated large-format slideshow.

Beautiful long exposure photos

Zack and Miri Make a Porno

“Getting Seth in this flick is like suddenly growing an extra six inches in the crotch,” said Smith, who wrote the role especially for Rogen. “And as if that wasn’t awesome enough, we scored the comedically and aesthetically gifted Elizabeth, too. Castwise, I’m now extremely well-hung.”

The redesign of Diary Today magazine

“One solution was to create the simple cover convention of featuring a “portrait” style photograph of a dairy cow every issue.” Moo & moo & moo!

CaseCamp Vancouver 3!

Many thanks to Cinci Csere for taking the torch from Joy and Kate and planning the third Vancouver CaseCamp (on Facebook).

CaseCamp is a free unconference on social media and communications, for Cinci, “CCV3 2008 is about producing fresh ideas to create an open discussion environment where people can feel supported and comfortable.”

Some great presentations already in the hopper, including MTV, Future Shop and Twitter.  Mark it in your calendar for Feb 20.  Add yourself into the wiki or  Facebook event page, and become a Facebook Fan of CaseCamp.

Can we act fast enough to save dissapearing tuna?

“So far this year, fishermen have pulled in only 12 percent of the 1,533-ton US quota, the worst of several years of steeply declining catches. This is signaling the collapse of a fishery once valued $19 million.”


$675,000 for a 16-room mansion in the Bronx. Full article.

Inspiring innovation at Virgin

“What’s great about Virgin is that the sky’s the limit. In fact, it’s not even the limit because we have Virgin Galactic now! We don’t even have a ceiling at this brand anymore.

A LineRider adventure

100 outstanding quotes

Comedy by: Albert Einstein, Fredrick Nietzsche, Mark Twain, Voltaire, Plato, Winston Churchill, George Carlin, Steve Martin, Steven Colbert, Jon Stewart, Bill Maher, Jerry Seinfeld, Larry David, Dennis Miller, Jay Leno, Rodney Dangerfield, Sarah Silverman and Chris Rock.

Men: 2008 ultimate to-do list

What the world eats

“What’s on family dinner tables in fifteen different homes around the globe? Photographs by Peter Menzel from the book ‘Hungry Planet.'”

The truth about female desire

The Falkirk Wheel

The world’s first and only rotating boat wheel, a modern interpretation of the Peterborough lift lock.

From above

Photographs taken at low altitude between Hamburg and Cape Town.

5 dangerous things that are good for kids

Like playing with fire.

Founders and Funder$

David Crow and Jevon MacDonald are hosting ‘an evening of socializing and dinner for entrepreneurs, angel investors and venture capitalists’ entitled Founders and Funder$.

A prescription for the Toronto Web 2.0 scene that’s needed filling for some time. Way to go gents, and thanks for being the community catalysts.

Peter Sellers has A Hard Day’s Night

13 photos that changed the world

“Any picture can speak 1,000 words, but only a select few say something poignant enough to galvanize an entire society.”

A firsthand account of waterboarding

A riveting read. “The goal of waterboarding is to simulate drowning without the actual drowning or inhalation into the lungs … It’s horrible, terrible, inhuman torture. I can hardly imagine worse. I’d prefer permanent damage and disability to experiencing it again.”

Report: Teens and Social Media

“Girls continue to dominate most elements of content creation. Some 35% of all teen girls blog, compared with 20% of online boys, and 54% of wired girls post photos online compared with 40% of online boys. Boys, however, do dominate one area – posting of video content online.” PDF Mash this up with Guy’s predictions for 2008.

Classic travel posters

Wonderful designs in this “collection of 35mm Kodachrome slides of travel and marketing posters from the 1950’s and 1960’s.”

Controversial fashion ads

10 best rollercoasters on earth

How-to lose your job on your own time

“In the absence of strong protections for employees, poorly chosen words or even a single photograph posted online in one’s off-hours can have career-altering consequences.”

Crayon physics

“Experience what it would be like if your drawings would be magically transformed into real physical objects.” (Thanks Dave via Mitch’s holiday card!)

IHT 2007 in pictures

Emotional bonding on social networks

“A sense of belonging or affiliation alone is not equivalent to a true sense of community. Achieving a real sense of community requires long-lasting reciprocal relationships and a mutual commitment to the needs of the community as a whole.”

Mouths as eyes

This summer launched a contest to create 30-second shorts about our city, with judging by panel and YouTube views. I’m proud to say that our Garden video won first prize with Boytech coming in third. HTO didn’t place, but was great fun making.

I’d like to thank the entire team, which included Matt, Clea, Iris, Brenton, Jamie and Arieh, for their amazing creativity and contributions to the project. This was all volunteer, and I think the work is fantastic.

Visit the site to see all the videos.