Each year in partnership with Astral Media the SickKids hospital puts on the worlds largest Radiothon.  Three stations, Newstalk 1010 CFRB, 97.3 EZ Rock, and 99.9 Mix FM broadcast 12 hours a day for three days from the hospital, interviewing patients, families and staff, all with the objective of raising money.

This year, I am part of the team at Segal Communications that has added a new twist to the event.  We’re filming a daily videoblog capturing stories and moment from the SickKids atrium, and sharing them on YouTube, Facebook and a variety of websites.

Below are the two most recent diary entries. These videos are made to be shared, so please, send them to your work associates, friends and family.  And if you’re moved to donate, well, that’s a good thing.

Part 2 - SickKids Radiothon DiariesShare on Facebook

Part 1 - SickKids Radiothon DiariesShare on Facebook