Monthly Archive for April, 2008

CaseCamp Toronto 7!

All, I’m thrilled to announce the next CaseCamp on April 29th at the super hot CiRCA club downtown.  As always, CaseCamp is free to attend, bring friends!  Register on the wiki or the Facebook event so we know how many to expect.

This time, the cases are:
1) – Boxing Day 2007 and growing their online community. RFD has made the jump from being exclusively online to now advertising on the TTC, Derek is going to talk about this   strategy too.

2)  TD Canada Trust – Key learnings from their Facebook initiative, The Money Lounge.  Presenting will be Sue McVey, VP Strategy Planning.

3)  Jill Gollick – A television screenwriter who is evolving TV scripts to live on social networks.  Her case will be Story2.Oh!, a weeklong romantic drama that had an audience of thousands and ran on Facebook, Flickr, YouTube, Twitter and other social platforms.

4)  The Radiothon Diaries – The strategy, program, and metrics behind the videoblog for the Hospital for Sick Children.

Many thanks to our sponsors – Social Media Group,, Segal Communications, comScore, Intercom Jobs, Thornley Fallis and Freshbooks.